Genesis marks entry to China with record-breaking drone show

Trippy stuff
by Drei Laurel | 6 days ago
PHOTO: Genesis

Fireworks are neat, but they aren’t exactly a responsible way to go about celebrating in 2021. Drone shows, though? Not only are they safer, they’re also a hell of a lot easier on the ears and lungs. That, and there’s no need for any post-party cleanup duty, either.

Genesis recently went the drone route to mark the luxury brand’s entry into China (ironic, considering this is the birthplace of fireworks), and it’s hard to argue with the results.

The carmaker deployed a record-shattering 3,281 drones over Shanghai’s skyline on March 29, which then proceeded to put on a dazzling display, forming everything from the brand’s logo to 3D representations of the G80 and GV80. Watch:

The performance, titled ‘Genesis of Genesis,’ also broke the Guinness World Record for “Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously.”

In a statement, Genesis Motor China CEO Markus Henne said the drone show is in line with the company’s promise to do things differently.

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“Our first-ever moment in China was a special opportunity to engage with our audience and show what Genesis is about,” he said.

“With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers. Soon, we will bring even more inspiring Genesis experiences and products to the consumers in China.”

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Well, that’s one way to introduce your brand to a market. Definitely trippy stuff. This leaves us wondering what gimmicks carmakers will think of next. Any ideas?

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PHOTO: Genesis
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