Mitsubishi PH to prioritize frontliners via Hero Priority Lane promo

They deserve it
by Drei Laurel | May 14, 2020
PHOTO: Mitsubishi Motors Philippines

Mitsubishi Motors Philippines is giving our nation’s frontliners the appreciation they deserve.

The Japanese car manufacturer has just announced that it will be holding a special promo that aims to prioritize frontline workers at its dealerships and service centers. Through the company’s Hero Priority Lane, healthcare workers and uniformed personnel such as police officers and soldiers are entitled to discounts and special treatment.


Here’s a full list of individuals who can avail of the promo:

  1. Doctors of medicine
  2. Nurses
  3. Medical Technologists
  4. Midwives
  5. Pharmacists
  6. Radiologic technologists
  7. Registered nutritionists and dieticians
  8. Police
  9. Soldiers
  10. Firefighters
  11. Public order and safety officers
  12. Delivery personnel

If you fall under any of the abovementioned professions, you will be immediately accommodated by a service adviser over regular customers. You will also be prioritized in the billing, payment, and vehicle delivery to make the ownership and buying experience more convenient for you.

Frontliners are also entitled to exclusive discounts on select Mitsubishi vehicles and oil changes:

Model Engine model Original SRP Package price
Montero Sport and Strada 4N15 P4,063.68 P2,700
Montero Sport and Strada 4D56 P3,428.52 P2,300
Mirage HB and G4 P1,758.12 P1,200
L300 and Adventure P3,134.96 P2,100
Lancer 4B11 & 4A92 P2,316.12 P1,600
Xpander P2,197.92 P1,400
Pajero V98W P4,427.92 P2,900

Model Engine model Original SRP Package price (SRP)
Montero Sport and Strada 4N15 P6,663.68 P4,200
Montero Sport and Strada 4D56 P5,703.52 P3,700
Mirage HB and G4 P2,223.12 P1,300
L300 and Adventure P5,084.96 P3,300
Lancer 4B11 & 4A92 P3,941.12 P2,500
Xpander P3,437.92 P2,200
Pajero V98W P7,677.92 P5,000

The Hero Priority Lane promo lasts until June 30, 2020, though dealerships in areas under enhanced community quarantine (ECQ) will only begin honoring it once they are permitted to open. If you or anyone you know are frontliners, this may be worth looking into.

For more of our stories on the ongoing crisis, click here. For the latest news and updates on COVID-19, check out

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PHOTO: Mitsubishi Motors Philippines
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