Nissan has really been shaking things up over the past few years. Now, it has made yet another big announcement: According to a report by Nikkei Asia, the Japanese carmaker is now officially cutting the production of its Datsun cars.
The Datsun brand was killed off back in the 1980s, but it was eventually revived in 2012 under then Nissan CEO Carlos Ghosn. The company made its comeback as an affordable brand for emerging markets and started sales in countries like India, Indonesia, and Russia in 2014.
Nikkei reports that the Datsun brand was available in as many as 10 markets at its peak, being one of the three brands sold by Nissan. In recent years, however, Datsun has greatly dipped. From 87,300 unit sales in 2016, the company only sold 6,400 cars in 2021, reflecting a 90% decline in just five years. This was supposedly a result of Nissan’s failure to “work effectively with local distribution partners.”
No word yet on what will happen to the brand, though. Nissan has also yet to make any official announcement on the matter.