Last week, Ford Philippines bolstered its lineup with the introduction of the new range-topping Territory Platinum variant. Alongside the reveal of its newest model, the Blue Oval also launched its new global campaign, Ready Set Ford.
Under this new campaign, Ford is reimagining how it tells its story as well as how it reaches its customers across all markets. It is anchored on three lifestyle pillars—Build, Thrill, and Adventure—that represent the different customers and how they connect with the brand. Build is for people who need dependable workhorses for everyday life, Thrill is for customers seeking new trails, and Adventure is for those who like exploring new destinations with family and friends.
“For many years, Ford has been known for building capable, reliable, and fun-to-drive vehicles," said Ford Philippines managing director Pedro Simoes. “Today, we’re taking that story even further. ‘Ready Set Ford’ reflects our commitment to understanding how people live today and creating products and experiences that become part of those journeys. It’s about building stronger connections with our customers by celebrating the moments that matter most to them.”
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At the launch of Ready Set Ford, the American carmaker also announced the return and expansion of the Ford Family Guarantee aftersales program. Owners can now enjoy various services such as online service bookings, pick-up and delivery of vehicles to be serviced, express servicing, and on-the-go servicing through Ford’s mobile service vehicle. The Ford App is now also available in the Philippines, the same software formerly known as FordPass.
“Ford Family Guarantee is a testament to the many ways we’re improving and innovating the aftersales experience—to make our customers feel they’re part of a family that looks after and cares for them throughout their ownership journey,” says Ford Philippines customer service division director Pushparaj Muthusamy. “It is our promise that owning a Ford means never having to worry about where, when, or how you get the care your vehicle deserves.”
