After selling 3,295,013 vehicles in 2025, Suzuki has overtaken Nissan to become the third-biggest Japanese carmaker. That figure also marks a 1.4% year-on-year increase for Suzuki, while Nissan absorbed a -4.4% decrease with 3,202,137 units sold.
According to Reuters, it has been about a decade since Suzuki last outsold Nissan during a calendar year. This shift comes as Nissan has been implementing its financial recovery plan, which has seen the consolidation of production lines and the closures of several manufacturing plants. Overall, Nissan aims to cut its global production output by a million units by the time it returns to profitability.
Both brands still trail Toyota, as it just recorded 10,536,807 cars sold in 2025—including sales from Lexus. That not only makes Toyota the top-selling carmaker in Japan, but also in the world for 2025.
OTHER STORIES YOU MIGHT HAVE MISSED:
PH fuel price update: P1.60/L increase for diesel, P0.80 for gasoline effective Feb. 3
The Ranger remained Ford’s bestseller in PH in 2025
In the Philippines, Suzuki also holds a bronze position among CAMPI members for 2025 with 21,984 units sold. Nissan then secured the fifth overall position with 20,571 in sales.
The former released two cars last year in the refreshed Dzire and the all-new Fronx crossover. The latter only debuted the next-generation Patrol; however, Nissan Philippines president Masao Tsutsumi ensured that 10 to 12 new vehicles would be rolled out over the next couple of years.
In a recent event at the Clark International Speedway, Nissan once again previewed the next-generation X-Trail, and we wouldn’t be surprised if this ended up being its next local release.
