Making purchases digitally isn’t just more cost-effective and convenient for consumers. Under current circumstances, it’s clearly the much safer option as well. In the case of cars, though, viewing potential buys through a screen isn’t going to replicate the feel of sitting inside one at a dealership.
Knowing this, Toyota Motor Philippines is taking a two-pronged approach to operations under the new normal. One part of its strategy is the continued advancement of its virtual platforms, and the other is taking care of its customers on-site during a pandemic.
On the digital end, TMP continues to develop platforms like its virtual showrooms, the brand’s respective dealer websites, as well as its MyToyota.ph platform that lets customers book appointments for servicing and other car ownership needs.
At its physical dealerships, meanwhile, the Japanese carmaker is going the extra mile to keep its clients safe. At Toyota Makati (TMI), for example, customers must adhere to basic health and safety protocols like wearing face masks and face shields, as well as subjecting to temperature checks. Test drives here are also only available via appointment.
“It’s a whole new ball game doing business in the new normal. I used to train the Marketing Professional to sit close to the customer to be able to engage or establish a relationship. That’s all out the door,” Lee Junia, TMI general manager, says.
“But despite the new challenges, we remain fully committed to providing our customers quality service from sales to maintenance while staying safe.”
What about you guys? Can you ever see yourselves buying a car without dropping by an actual physical car dealership? Let us know in the comments.
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