Toyota PH celebrates its 32nd anniversary

32 successful years
by Leandre Grecia | Aug 4, 2020
PHOTO: Toyota Motor Philippines
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The past couple of months have been pretty big for Toyota Motor Philippines (TMP).

It made a big splash with the launch of the new Toyota Wigo back in June. A few weeks after that, its sister company Toyota Financial Services Philippines rolled out the new Kinto car leasing program.

TMP followed these up with the launch of the new Hiace Cargo, then with the new Vios shortly after. That doesn’t seem to be the end of it, either, as rumors have been going around that it could also launch the Corolla Cross here in our market soon.

But amid all the hustle and bustle, the carmaker now takes a quick pause to celebrate its 32nd anniversary in the Philippines. With it, the company intends to “renew its partnership with the Filipino people in its pursuit of nation-building.”

“In our over 30-year history, we have faced many challenges but this is by far the most challenging we have seen. Of one thing I am sure: this will be our finest moment,” said TMP chairman Alfred Ty. “We will draw on our collective strength to support government in its recovery efforts and we will assure our customers and each one in our Toyota family that we will stand by each other every step of the way.”

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TMP president Atsuhiro Okamoto called for a “virtual gathering” of the company in light of the ongoing coronavirus pandemic, saying that the health crisis should not hamper this year’s celebrations.

“Other countries have shown that this virus can be controlled. We will get there, too, if we continue our adherence to the necessary health protocols. We will win this battle,” Okamoto said. “I would like to thank the government and all our front line workers for their selfless efforts in this time of crisis. Let us work together and heal as one.”

“This crisis is surely a very challenging experience for everyone. But as the market leader, it is our responsibility to elevate customer service even in these most difficult times. We will redouble our efforts in helping to bring the Philippine economy back on track to a better tomorrow. Indeed, we are stronger together,” added Ty.

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PHOTO: Toyota Motor Philippines
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