Mazda, Ford top sales satisfaction survey in the Philippines

Double celebration for Ford Group Philippines
Aug 2, 2010

Mazda and Ford bested eight other car brands in the Philippines in offering the most satisfying customer service to new-car owners.

J. D. Power Asia Pacific’s 2010 Philippines Sales Satisfaction Index (SSI) Study showed Mazda scored 832 points in a 1,000-point scale measuring a car company’s delivery process, delivery timing, salesperson, paperwork, deal, sales initiation and dealer facility.

“Mazda ranks highest…and performs particularly well in four of the seven factors: delivery process, salesperson, delivery timing and dealer facility,” J. D. Power said in a statement.

Mazda, which is under Ford Group Philippines, is closely followed by the Ford brand, which scored 828 (see the complete list of the brands involved in the survey below). Ford Group is the sixth biggest car brand in the Philippines in terms of sales. A total of 4,562 Ford and Mazda units were sold in the first half of the year, 35 percent higher than the group’s sales in the same period last year.

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Mitsubishi, the second biggest brand in the Philippine market with first-half sales reaching 15,653 units, ranked third in the survey with 823 points. It was followed by Nissan with 822 points and Toyota with 821 points. Philippine Car News - J.D. Power Asia Pacific Sales Satisfaction Index Study

The J. D. Power Asia Pacific SSI Study involved 1,400 new-car owners who bought their vehicle between August 2009 and February 2010. The study was conducted from February to May.

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