Toyota Prius wins Japan Car of the Year title

Plug-in concept of the third-generation Prius also takes center stage in Tokyo
Oct 23, 2009
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The third-generation Toyota Prius earned the Car of the Year title at the ongoing Tokyo Motor Show.

The world's best-selling hybrid car boasts of the capability to run 38 kilometers per liter wih its 1.8-liter engine.

Japan's search for the 2009-2010 Car of the Year was done by 61 experts at the Tokyo Motor Show.

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Other vehicles who vied for the title include the Honda Insight, Mitsubishi i-MiEV, Subaru Legacy series, Mercedes-Benz E-Class sedan and coupe, and the Volvo XC60.

The Toyota Prius is the first hybrid that became commercially available in the Philippine market, where it sells for P2.250 million.

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While Toyota basks in the glory of getting the award, it also unveiled the plug-in concept of the Prius.

The plug-in Prius is powered by lithium-ion batteries that can run the car for 20 kilometers as compared to the current version which runs only two kilometers on electric power. This makes the plug-in Prius more fuel-efficient as it can run 55 kilometers per liter of gasoline.

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