Read: The colorful history of Audi

It's as German as they come
by Tom Harrison | Apr 19, 2020

What’s Audi, and when did it start making cars?

Audi is one of the foremost makers of quite posh cars for the world’s middle classes, alongside Mercedes-Benz and BMW. It’s German, of course, and nowadays makes up part of the colossal Volkswagen empire together with Bentley, Porsche, and so on. Which is why many Audis share engines, platforms, and other parts with cars from those companies.

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It’s quite a young company in the grand scheme of things, having only existed in its current form since the mid-’60s. But you can trace its history back much further than that, to the beginnings of the four independent companies that eventually merged to become Auto Union AG in 1932. The Audi name—meaning ‘listen’ in Latin—has existed since about 1910.

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Where are Audis built, and how many does the carmaker build a year?

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All over the place, naturally, at factories Audi owns/operates itself along with sites that also build other VW Group products. There are two main factories in Germany—in Ingolstadt and Neckarsulm—but Audis are also built in Hungary, Belgium, Spain, Mexico, Brazil, Slovakia, China, India, and Russia. In 2019, together these factories built a combined 1.8 million cars. Which is a lot.

What cars does Audi build?

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Much like arch-nemeses BMW and Mercedes-Benz, Audi never knowingly leaves a niche unplugged—SUVs of all sizes, hatchbacks, sedans, wagons, two- and four-door coupes, convertibles, EVs, and even a mid-engined supercar. Audi does the lot.

Happily, the naming strategy (for the cars—we’ll get to the engines in a bit) is pretty solid. You have As and Qs—the former are cars, the latter are SUVs—then a number dictating size. The bigger the number, the bigger (and more expensive) the car. So, you’ve got the A1, A3, A4, A5, A6, A7, and A8, and the Q2, Q3, Q5, Q7, and Q8.

On top of that, you’ve got the fast versions—‘S’ means quite fast, ‘RS’ means really fast (S3, S4, SQ8 and RS3, RS4, RSQ8), and the standalone TT and mid-engined R8 supercar.

What’s the cheapest car Audi builds...and what’s the most expensive?

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Audi doesn’t really do cheap. That’s not the point. In the context of the VW Group, Skoda and Seat build the ‘cheap’ cars and Audi the expensive ones, with VW itself sitting somewhere in between. The cheapest Audi, then, is the A1 supermini, which is actually the most expensive car of its type, costing thousands more than an equivalent Ford Fiesta or VW Polo.

Meanwhile, the most expensive Audi is the R8, specifically the Spyder. It’s a mid-engined V10 supercar that actually isn’t bad value, considering: a) how fast it is in ultimate 612hp V10 Performance spec (0-100kph in 3.1sec, 330kph); b) how usable it is day to day; and, c) how much it shares technically with the far more expensive Lamborghini Huracan. We’re big fans.

What’s the fastest Audi ever built?

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Well, the fastest road car Audi’s ever built is also its most expensive—the V10-engined R8 supercar. But Audi has a rich motorsport heritage going right the way back to the Auto Union days pre-WWII.

In the late ’30s, Auto Union (and Mercedes) dominated grand-prix racing with its astonishing, state-sponsored race cars, most of which used colossal supercharged V16 engines and were capable of over 320kph. But Adolf Hitler wanted more—he was obsessed with establishing Germany as an engineering powerhouse, so AU and Merc set about running streamlined versions of their cars up and down the country’s newly opened Autobahn in pursuit of ever higher speeds.

In 1938, Auto Union’s Bernd Rosemeyer—the first man to exceed 440kph on a public road—was trying to beat Mercedes driver Rudolf Caracciola’s 432kph record when he crashed at around 435kph. Read about Rosemeyer and the record-breaking Auto Unions by clicking here.

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What’s been Audi’s best moment?

So many to choose from, but we’re gonna go with winning Le Mans a whopping 13 times in the space of 18 years, making Audi the second most successful manufacturer at the Sarthe behind Porsche (which has won 19 times). The Four Rings finished third overall on its debut in 1999, but it would win the next three on the trot with the 3.6-liter V8 R8.

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In 2006, Audi dumped the V8. Dumped gasoline altogether for that matter, when it arrived in France with the mighty V12 diesel-powered R10 TDI. That thing dominated—the first diesel to win Le Mans, it took first overall three times in a row from 2006. Audi would then win an astonishing five times in a row between 2010 and 2014 (Peugeot won in 2009), during which time it became the first manufacturer to win Le Mans with a hybrid, before pulling out of the World Endurance Championship after the 2016 season to focus on its Formula E entry.

What’s been Audi’s worst moment?

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As part of the VW Group, of course Audi was embroiled in the ‘dieselgate’ scandal, when the group admitted millions of its diesel-powered cars were fitted with a ‘defeat device’ to cheat global emissions tests. In July 2019, German prosecutors went so far as to charge former Audi chief executive Rupert Stadler with fraud, false certification, and criminal advertising practices for his part in the scandal.

What’s Audi’s most surprising moment?

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No doubt Ford, Peugeot, Lancia, and so on were pretty taken aback when Audi took its new car rallying in 1981 and almost immediately started winning things. Said new car was called the Quattro, and it represented the first time all-wheel drive had been fitted to a high-performance car. The Quattro changed rallying pretty much overnight—it helped Walter Röhrl, Hannu Mikkola, and Stig Blomqvist win the World Rally Championship drivers’ title in 1982, 1983, and 1984, respectively. Because of the Quattro, no two-wheel-drive rally car has won the WRC since 1983.

Honorable mention goes to the fact that the first-gen R8 was so good, given Audi had never built anything like it before, and the mad limited-edition A1 Quattro.

What’s the best concept Audi built?

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The 1991 Audi Quattro Spyder Concept—mainly because it was very nearly a whole lot more than just a concept. The reason this thing looks ready is because it basically was—an R8 15 years before its time. Having made its debut at the 1991 Frankfurt Motor Show, the QS was mid-engined, all-wheel-drive, and aluminum-bodied. Widespread speculation it would be built apparently led to dealers taking thousands of orders, but Audi supposedly couldn’t figure out a way to build it cheaply enough for it to be viable. Shame.

Tell me an interesting fact about Audi.

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Get this—Audi used to be owned by Mercedes. Well, kinda. Auto Union—the company, formed from four struggling German carmakers in 1932, that would go on to become Audi as we know it today—was bought by Daimler-Benz in 1958. It wasn’t in good shape after World War II, but a slug of cash from Daimler led to the release of the first postwar Audi in 1965 (pictured), which used a largely Benz-developed engine. Incidentally, 1965 was same year VW Group took ownership of Auto Union. It’s held on to it ever since.

NOTE: This article first appeared on Minor edits have been made.

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