The borough of Elmbridge, Surrey. That’s who to blame for this situation. No, not the fact that I’m currently parked in a pool of brown water, or that the back seats look like a T-Rex has sneezed chocolate milkshake over them—that’s all my doing. Rather, that leafy suburban district south-west of London is responsible for the existence of the ridiculous car I’m in—the Volkswagen T-Roc Cabriolet.
How? Well, a few years ago, the borough of Elmbridge was identified as the UK’s ‘convertible capital,’ with over 5,300 droptops registered in the surrounding area. See, for some reason, Brits lurrrve a cabriolet. Which is quite ironic given the UK is famed for gray skies and months of mizzle. But we also lurrrve SUVs, with 12% more of the things being sold last year than the one before.
Unsurprisingly, it didn’t take very long for some clever clogs somewhere in Volkswagen (probably in the marketing department) to take this information and come up with an idea. I imagine the boardroom conversation went something like this: “Y’know the T-Roc? It’s our fourth best-selling car. And those silly Brits love convertibles. They also love small crossover SUVs. So...let’s scalp that son of a gun and give the borough of Elmbridge what it thinks it wants!”