BMW Group hits record-high sales for 9th year in a row

The Group collectively sold 2,520,307 vehicles last year
by Leandre Grecia | Jan 16, 2020
PHOTO: BMW
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The past year was pretty big for some names in the automotive industry, the BMW Group included. The Group collectively sold 2,520,307 vehicles worldwide last year, marking a 1.2% increase in overall sales compared to 2018. This marks nine consecutive years of record numbers for the Group.

Largely contributing to this success were BMW, Rolls-Royce, and BMW Motorrad, all of which hit record-high sales last year. BMW alone accounted for 2,168,516 of the total units sold, which was 2% more compared to the previous year. Most of this increase can be attributed to the sales performance of the BMW X models, as well as the German carmaker’s luxury vehicles in the 7-Series, the 8-Series, and the all-new X7. The brand’s performance division, BMW M GmbH, also saw its best year yet with a 32.2% increase.

Meanwhile, Rolls-Royce sales were up 25.4% for a total of 5,152 units sold across the globe—the most ever in the brands 116-year existence. Likewise, BMW Motorrad’s global sales also grew by 5.8%, with 175,162 vehicles sold. Like the Group as a whole, 2019 also marks the ninth record-setting year in a row for the motorcycle brand.

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The sales of electric vehicles (EV) also saw a slight jump, with a total of 145,815 electrified BMW and MINI vehicles sold throughout the year. This was enough for a 2.2% increase versus the previous year. Out of the 12 EVs offered by the BMW Group, the BMW i3, the i8, and the Mini Cooper S E Countryman ALL4 plug-in hybrid were the top-selling models for the year.

“Thanks to our major model offensive, we were once again able to increase our sales in 2019 and achieve another new all-time high,” said Pieter Nota, member of the Board of Management of BMW AG, Customer, Brands, and Sales. “This confirms our strategic approach, the ‘Power of Choice,’ which allows our customers to choose the optimal drivetrain for their preferred model. In this way, we are able to meet our customers’ individual mobility needs worldwide.”

The BMW Group is targeting yet another slight increase for 2020, and it expects its performance in mainland China to play a key role in this further sales growth.

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PHOTO: BMW
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