Ford Group Philippines said retail sales rose 17 percent in August versus the same month last year as the car manufacturer meets the demand of local consumers for sport-utility vehicles, pickup trucks, cars and crossover vehicles.
Ford Philippines president Rick Baker attributed local consumers' appetite for Ford products on the brand efforts to refresh its lineup since late 2008.
"Our product portfolio now boasts of new and significantly freshened vehicles that are class-leading in quality, fuel-efficiency, safety and value. Our sales results reflect that our Filipino consumers continue to appreciate Ford's efforts to produce vehicles they want and value," Baker said in a statement.
Ford has added eight new vehicles to its lineup starting with the new Ford Escape in September and the new Ford Focus in November last year. The manufacturer has also introduced the new Ford Explorer, Ford Expedition, Ford E-150 Club Wagon, the Ford Ranger and the Ford Ranger Wildtrak and the Ford Everest (see gallery below).
The new Ford Everest is one of manufacturer's bestsellers with 324 units sold a month within its launch in June. This figure is 80 percent higher than the Everest sales in the same month last year.
"Notably, June sales of the Everest were Ford Philippines' highest single month sales for any nameplate since the company started operations over a decade ago," Ford Philippines said.
Ford Philippines, the country's sixth largest car company, hopes to sustain its sales momentum with the help of new dealerships in key cities nationwide. It is also aiming at opening dealerships in Subic, Balintawak in Quezon City, and Marilao in Bulacan.