Toyota may be a titan in the local automotive industry, but sales of its hybrid vehicles haven’t really taken off here in the Philippines just yet. On a global scale, however, the Japanese carmaker’s hybrid sales figures are a far cry from what we see here in our market.
The company has just breached the 15-million mark for sales of hybrid electric vehicles (HEVs) across all Toyota brands around the world. Toyota achieves this massive milestone 23 years after launching the first-generation Prius, the world’s first mass-market HEV.
That said, Toyota clarified that it isn’t zeroing in on just HEVs. Rather, it’s still working toward a future where all EVs including plug-in hybrid (PHEV), fuel-cell electric (FCEV), and battery electric (BEV) vehicles are the norm.
“Of course, we must work hard on improving battery performance and lowering costs (of BEVs), which we are doing. But we must avoid having no plan until we overcome the hurdles related to both BEVs and FCEVs. In the meantime, we can contribute by continuing our work on HEVs,” said Toyota Motor Corporation chief officer Shigeki Terashi.
We may have ways to go before we see the influx of Toyota’s EVs—or from any manufacturer, for that matter—here on local shores. But what do you think? Do you reckon we’re headed in the same direction as other markets? Chime in on this in the comments.