Our 10 favorite Super Bowl car commercials for 2022

Electric cars dominated ad space this year
by Drei Laurel | Feb 15, 2022
PHOTO: General Motors

The Super Bowl can be a pretty big deal here at Top Gear Philippines—not because we’re excited to see a high-stakes game of pigskin being thrown around, but because US car manufacturers go all out for the ads they roll out on prime time.

This year, electric vehicles took center stage, with big-time brands like Kia, Hyundai, and General Motors all making a pitch for greener motoring. We also got another look at the all-new Nissan-Z, as well as a collaboration between Porsche and Top Gun: Maverick.

Report: 2022 Super Bowl parking slots are now selling for as high as P250,000

Anyway, below are our 10 favorite Super Bowl car ads for 2022. Oh, and in case you missed the big game’s halftime show, read this.

2022 Super Bowl car ads

1) BMW - Zeus and Hera

Arnold Schwarzenegger and Salma Hayek play retired Greek gods. The former, finding himself on the brink of an existential crisis, needs help from the BMW iX to “reclaim his spark.”


2) General Motors - Dr. EV-il

The cast of Austin Powers reunite for a hilarious nostalgia trip featuring General Motors’ next-gen electric vehicle lineup. Prepare for some serious laughs and a peek at the brand’s all-electric Silverado.

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3) Nissan - Thrill Driver

The all-new Nissan Z gives Eugene Levy a taste of next-generation sports car performance and transforms him into a bonafide action star. Watch out for the Ariya towards the end, too.

4) Kia - Robo Dog

We’re down with electricity replacing gasoline, but we certainly don’t want to see robots taking the place of man’s best friend. That said, Rob Dog looks straight out of a Pixar film—Kia might have some sellable merchandise on its hands.

5) Polestar - No Compromises

“No conquering Mars.” Did we just see a not-so-subtle dig at Tesla? We like it.

6) Porsche - Top Gun: Maverick

Nothing to get you hyped for Top Gun: Maverick like a montage of fighter jets and sports cars strutting their stuff on track. Let’s hope the movie doesn’t face any more delays.


7) WeatherTech - Special Ops: Fit Crew

Us? We enjoy installing aftermarket accessories on our rides. We can see why some people might see it as a chore, though.

8) Hyundai - History of Evolution

From inventing fire to driving electric vehicles. How exactly did we get here? You won’t find the answer in this commercial. You will, however, wish the Hyundai Ioniq 5 was available in our market.

9) Toyota - The Joneses

Tom Jones x Tommy Lee Jones x Leslie Jones x Rashida Jones. Something tells Toyota’s marketing team was pressed for ideas leading up to the Super Bowl. The ad does a great job showing off the all-new Tundra, however.

10) Chevrolet - New Generation

Has the Ford F-150 finally met its match? It’s too early to tell. Still, Chevrolet couldn’t have chosen a better stage to announce that it’s putting its rival on notice.


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PHOTO: General Motors
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